Clapingo is a one-of-a-kind platform where you get to practice your speaking skills 1-on-1 sessions with Expert English Teachers. To get undivided attention. It’s a safe and friendly environment where you can lower your inhibitions and eventually lower your fear of speaking in the English language.
Clapingo has a network of 150 tutors and counting with students from 6+ countries. Up until 2022, Clapingo has impacted the lives of 20,000+ learners by guiding them to speak confidently in the English language. Clapingo Videos have received 2 Mn+ Views on Youtube within 10 months and has been featured in popular media houses like:
Ed-Tech- English Speaking Platform
Clapingo started out in the Market with a Complex funnel. The buyer journey was very long starting from lead generation to Sales with countless steps in between.
The audience was first targetted with Rs.1 Trial for which Ads were run
The Ads then took the prospect to a lead-geenration Landing Page for registration and a mini-survey questionnaire to filter out the best candidates.
The candidates were then taken to a payment page that further took the lead to a Calender for Scheduling a 1-on-1 meeting with an Expert Tutor.
That’s when the team at Insane Marketers decided to try out a more simpler approach to attract high quality lead with a direct funnel that would lead to a higher conversion rate.
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We first started by changing the price of the trial andd increasing it to Rs.99/- per trial to make sure only leads with high intent are added to the funnel.
Next we shortened the funnel by adding a clear Landing Page that would lead directly to the payment page.
With updates and preference for the meeting scheduling was done directly over whatsapp for the 1-on-1 trials with Expert teachers on Clapingo.
By shortening the funnel, implementing a direct payment process, increasing the ticket price and using highly targeted Ads for creatives and video we were able improve the CPA by 300 per purchase.
This slowly gave the client the confidence to scale up ad spend, the volume of purchases as well as upsell revenue all within 3 Months from spending 1lakh/month to 30lakh/month,
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Why?
Because you are investing lakhs of rupees every day in Ads, even if you can optimize your ad spends and Campaigns in the right places,
you could end up saving upto 20k for every 1 lakh spend with us at Insane Marketers
