3 Keys To Million Dollar FB Ad for Startups

3 Key To Million Dollar FB Ad for Startups

You are a business owner with a great offer for your customers.

You have heard long and great things about this all new  and “most powerful “ form of advertising- FACEBOOK ADS.

You think to yourself, “Hey, its Facebook right- something I use everyday and i know my customers , so let me set up this kick ass ad campaign that’s gonna blow my sales through the roof “

Fast forward to 1000s of dollars wasted, countless hours and mediocre results- you are left wondering what went wrong.

Facebook advertising isn’t something that you can pick up one fine morning , but I have 3 things in store for you that will change this situation immediately .

Once you know these 3 tricks, it’s not so hard to create that successful ad every….single… time.

After running countless ad campaigns with crazy ROI and results we can confidently say that we have cracked the secret formula of  what the facebook scientists would refer to as  “ THE PERFECT CAMPAIGN” .


It’s basically the combination of these 3 things what we call as

“AHA“ METHOD

ATTENTION

HOOK


ACTION


Before i let you in on this trade secret, let me remind you to “KEEP YOUR EYE ON THE BALL “.

Don’t forget the purpose of your ad.

It is easy to get lost in the confusion of all the things you will be doing and lose track of the actual purpose of your ad.

CLICKS.  

Not getting Leads
Not getting Conversions
Just CLICKS.

Of course that doesn’t mean we should only hope for clicks.

But like I said, keep your eye on the ball and don’t forget your primary objective.

Trying to overdo everything with the ad itself will make you bite the dust.

So let’s keep it simple in the beginning , shall we ?

Now, back to the

 

3 keys, I was rambling about.

 

1. ATTENTION

The first thing that you will have to do when it comes to your target audience is to grab the ATTENTION of the “mad scroller”.

Yes, people would be browsing facebook while sitting bored at their desk jobs, commuting somewhere or just scrolling through in general.

You will need them to stop scrolling, take a moment and look at your ad.

Now this is where the game begins.

The first and foremost thing you will need with an ad is to grab the “attention”  and hold it there.

Only if you are able to do this, your ad will stand out among a multitude of image that are on their newsfeed.

What this grabbing attention part can do for your ad is that, now that they have stopped scrolling, 1/3rd of the work is done.

Their eyes will now search around your ad be it the image or even the copy.

Here is where what you have written will make them compelled to take an action.

I will be getting to that topic soon.


The most important question right now that’s baffling your mind right now would be, How do I do this ?

Take a look at the image  below.




Some pretty gorgeous women right there, huh ?

We can be pretty sure that the majority provided they are men will definitely stop scrolling and you will have their attention.

But will you be able to hold it though ?

Unless you are selling bikini tops, these kind of images can come off as really spammy.

We have one simple trick that we use that helps us grab the attention of our audience a lot.

It falls along the line of a “PATTERN INTERRUPT “

We use “inverted” images or basically “grayscale” images when we want our audience to take note of our ad.

Here, have a look.




This is a carousel ad for a clothing product we ran for one of our clients.

You can see that the image is almost black with highly contrasting blue colours in between.

The majority of images on your news feed follow almost the same pattern when it comes to colouring and texture.

An image like this stands itself out amongst a crowd of other images and our brain can’t help but take a look at this a second time.

And there you have it, attention grabbed and held.

2. HOOK

This is probably the most important part and yet the most neglected part by the majority of advertisers.

Most marketers see the ad copy as a place to showcase their excellent language skills and rhymes.

Although fun to read those rhyming words, that’s not the purpose of an ad copy.

The purpose is to make the customer move to such a stage where we want him to be.

The aim should be to ensure that your customer can relate with your product or brand just by the words you use.

 

Let’s look at these ads from the perspective of a customer that sees them.

The first question that will go through their head on seeing the ad would be “ Looks cool, but what’s in it for me “ ?

And that’s not surprising .
Why would they buy something they see randomly on social media ? Would you ?

The key is to create a rapport with your audience.

They are on social media looking for a reason and that is to establish some sort of connection.

If the ad copy is just about yourself and your product, your audience will feel no special need to click on it.

Writing your copy with respect to your audience rather your product will result in a chain of events happening.

First, your audience will automatically feel connected and aligned with what your brand or product stands for .

They will draw parallels between your brand and the problems they are facing in life

Secondly, this will result in them making an immediate action which can purchase or a lead because they automatically want to part of your brand, own it or somehow feel associated with.

This can lead to increased sales for you as well as an addition to your customer list somebody who strongly agrees with what you stand for.

An approach that we follow is the “Feel,Felt,Found” theory.

You can apply this for any of your product as in “ I know how you FEEL, I have FELT the same way till I FOUND xyz product”

 

What this would do is it instantly creates a rapport with your audience by addressing the problem they are facing and acknowledging it.

This is followed up by a testament that they aren’t alone and it is something experienced by others.

What this could do is internally make them to start think that are is a solution to whatever they are facing.

You seal the deal with introducing your solution or product to the problem they have been facing.

Here take a look,

This ad has successfully followed this principle into relating with the audience regarding the problem they are having and offering a solution.

Thus you take them on a smooth journey and establishes the rapport in the meantime.

 

3. ACTION

We as advertisers often take it for granted that our audience are all tech savvy.

You would be surprised to know the a large number of them aren’t.

Few months back, we ran a video ad to a product and on of the the first comments on the post was “Looks really cool, where can I buy it ? “

What did I tell you ? Clueless.

It is our job to guide them and make their jobs easier as well.

So it is very important to include proper CTA- Call To Action with respect to each ad like “Click here to ______(Shop Now, Buy Now, Learn More,Sign Up Etc)

This will make sure that even the smallest section of your audience who aren’t sure about the course of action they should take after seeing your ad has a GO TO action that they can follow.

Based on the service or product you are offering the CTA can be placed accordingly and the click will ensure that they end up on your landing page.

Here take a look,

The ad copy is giving very clear reference as to the fact that it’s a cart reminder . The CTA of SHOP NOW  draws the attention towards the action you want your audience to take and click on it.
CONCLUSION

So next time you are hesitant about making FB ads because of previous experiences, keep yourself focused on the “A H A “ technique.

This will ensure that your target audience who is probably randomly scrolling away on Facebook at this very moment will see your ad, grabs his ATTENTION due to the pattern interrupt.

The compelling and focussed copy will ensure that you will manage to HOOK  your audience in the shortest time possible and gain their trust regarding your brand and product.

The right CTA button will ensure that they know what to do to take them to your landing page for necessary ACTION.

[Lookalike ]Lifetime Value Customer – Now Scale your business more effectively.

[Lookalike ]Lifetime Value Customer – Now Scale your business more effectively.

 

Who is your dream customer ?

A question that is often pondered upon by ambitious startup owners like yourself.

The answer to that would be those customers that keep on buying from you and those that take your high end products without a second doubt.

Ideally speaking all customers should be considered equal by any business and in the customer service end of it that’s how it should be as well.

But in terms of business, we all will have our segment of customers that is more valuable to the company than the rest.

These are the customers that fall in the category of “High value” customers based on their Lifetime value.

Only if there was a way by which you could find people similar to your most valuable customers and sell to them as well.

Well look no further, Mark Zuckerberg has answered your prayers.

With the recent lifetime_value parameter update of Business manager rolled out by Facebook this is exactly the kind of power you have now.

Now, What’s lifetime_value parameter ?

 

Not all your customer’s are same

You might have heard about the “ PARETO PRINCIPLE” or the more popular “80-20”  rule as it is called in the business circles.

It tells us that “ 80% of our business comes from 20% of our clients “

And this comes into play more when you are taking your business forward.

This is where Lifetime_value parameter can help you out.

This is the key to identifying those 20% clients who will give you 80% of your revenue.

It is basically a Purchase event parameter that fires whenever a purchase is made by a customer on your website or convers as a lead.

How it differs from the normal purchase event parameters is that takes into consideration the total value of all transactions done by any particular client over time.

This means that we will be having the aggregate value of all the transactions that they have done and it helps us in judging if the customer falls into category of our priority clients.


How does it work ?

The value of all products will already be in the system as part of the pixel installation on the website.

Every time a new purchase is made the Pixel will verify  if it is an existing customer or not ?

If so, it will add the value of all previous transactions made plus the current one to the particular customer.

If it’s a new customer, it will count just the present transaction.

Thus the total value of all transactions made by any particular customer is kept on the record.

Depending on a value that’s considered high enough for your business to consider the customer as a priority, we can set the parameter to track customers who buy for that value and above.

life-time-value-parameter-1

If you take a look at the pixel expanded image above, you can see in the lifetime_value  about the value of transactions conducted by the customer so far.

This is the value which will help us in segmenting your customers.

 

How  is it beneficial to your startup ?

This features allows you to create a custom audience of your best customers.

Yes, a list of people who are more valuable to you than the others.

This allows you the ability to re target them with exclusive offers to ensure that they stay loyal and continue to buy from you and this maximising your profits.

But that’s thinking small, the real end game is LOOKALIKE AUDIENCE .

Yes, as literal as it sounds. Facebook’s LOOKALIKE AUDIENCE  feature allows you to find similar people to a particular audience after a analysing your existing audience.  

Imagine an audience at your disposal to target- an audience much similar to the highest spending customers on your product.

Now that’s what I meant when I mentioned Mark has answered your prayers.

How Do I set This up ?

It is in fact a two step process.

  1. Create custom audience of Highest Lifetime Value CustomersThe first step is to identify the lifetime_value parameter you want to use to create custom audience .This can depend on the nature of the business as well as the product.

    Once you decide the parameter make sure it’s not set too high or too low.

    This audience will use Custom Combination and will be based on the Purchase Event.

From your Facebook admin area open Audiences, click on Create Audience and select Custom Audience.

 

custom-audience

Click on Website Traffic and select the pixel you want to use (if you have more than one).

Select the Purchase event and click on the “Refined by” link (this is the new Custom Audiences layout).

Select “URL/Parameter” and select the Domain parameter. Insert your domain name as a value (this step is required it your pixel runs on more than one site).

Click “And also” and select the “lifetime_value” parameter “is greater than or equal to” your desired value.

Give your audience a relevant name for you to identify later and save it.

custom-lifetime-60

 

Every Time a customer of yours meets this minimum value criteria, they are automatically added to the “HIGH VALUE “ custom audience.

Keep in mind that this audience will take a longer time to fill up, as all good things do.

 

 

2. Make a Lookalike Audience

Now that you have your most valuable clients Custom Audience, the end game like I mentioned before is to create the Lookalike audience out of it.

A Lookalike Audience lets you find new people on Facebook who are similar to your existing audiences

Click on “Create Audience” and select “Lookalike Audience”. As the “Source”, use your previously create Lifetime Value Custom Audience.

Define the location you want this audience to be from.

It is an important step most marketers ignore.

Understand which regions have been favouring your product and create the audience accordingly.

Select the Audience Size (1 to 10% of the total population of the locations you’ve selected) and click on “Create Audience”.

lookalike-lifetime-60

Facebook will now try to populate this new Lookalike with people from the specified locations that look similar to your best clients (your Lifetime Value Custom Audience).

Since the audience we create are dynamic, it allows you certain freedom from updating.

Yes, with each update or new entry into the original custom audience, your lookalike will also modify accordingly.

 

How to use the Auto-Updated Lifetime-Value Lookalike Audience

Remember that this is a cold audience. They don’t know you, so you must find a way to introduce yourself first.

Just because they are similar to your best customer’s doesn’t mean they are going to buy your products blindly.

As in any field of marketing, you got to nurture them slowly.

1. Use additional interest based filters

When you target this Lookalike with your ads.
In your ad set’s you have options to do detailed targeting.

You might want to use relevant keywords along with the lookalike audience.

Yes, the size of your audience will come down significantly but the important thing is, the audience will be much more qualified.

Keep split testing between both to get the best results.

 

 

  1. Use the funnel approach

Funnel’s are game changers in marketing your startup.

Instead of directly throwing money at your lookalike audience and hoping to get few purchases, you can deploy funnels to filter out better audience like we do with ours.

This is a one of the strategies that we use in our funnels that you can use:

  • Target the Lookalike with ads promoting some of your most useful articles or content they would be interested in.
  • Retarget the visitors of those articles with a free lead magnet – something with a true value that will engage them even more into your product and startup.
  • Retarget the lead magnet subscribers with your offer. You can do this with ads, or you can do it with your newsletter. I suggest you use both.

The auto-updated Lifetime-Value Lookalike Audience strategy is the latest and most powerful weapon at your disposal.

Use it to see your business grow leaps and bounds .

But it isn’t restricted to this though , you can use the number of times a client made purchase, different product categories or basically anything related to your business in a similar fashion.

When it comes to Digital Marketing and Facebook advertising , you are only restricted by your creativity and imagination

 

 

Facebook Retargeting Ads – Best way to stay visible to your hottest leads and why do you need it NOW!

How would you feel if you are paying to get traffic on your website only to lose them?

Actually!!!

The truth is you are currently already doing that.

You are losing 97% of your potential buyers EVERY SINGLE DAY!!!!

And it’s in your hand to stop that.

Retargeting ads are the way to avoid that.

Do you know the avg. conversion rate in ecomm industry is only 1-2%. Actually, you will hit 2% if you are really really good.

That means you are losing 98-99% of people who visited your website and your brand/product will fade away from their mind in JUST 2-3 days.

You definitely want to AVOID THAT and retargeting ads is the way.

Retargeting audience is just like any other list you have created over time. Email List, Facebook likes or twitter followers.

This audience has never opted for anything but they have shown interest in your content, product or service.

Did you ever shop on Amazon? As soon as you leave Amazon, products you visit starts following you on the whole web?

That’s retargeting!!

Seeee..

RETARGETING IS JUST LIKE EMAILS BUT BETTER.

I repeat.

RETARGETING IS JUST LIKE EMAILS BUT BETTER.

Retargeting is newest and most effective way to keep your brand on the top of the mind of your most potential audience, customers and leads.

You should know that your audience doesn’t take action on your website/app on their first visit.

According to various researchers, people engage with your brand at-least 7-8 times before they buy your product.

And retargeting helps you in engaging with your audience again and again and keep your brand on the top of their mind.

I am sure that you use emails for your marketing purposes?

So, What is your email open rates? 10%-20%?

If you are really great in emails then your open rates will be 20%-30%.

Well……

With retargeting ads, you can reach up to 97% of your audience. That means 3-4 times of your email list.

And the best part is, you can use rich media like images and videos in retargeting ads. That means you can be very creative and more effective.

THIS IS REALLY POWERFUL SHIT.

According to The Mere-Exposure Effect, more familiarize we are with a brand or a person, more we tend to trust that person or brand.

You know what that means? Just for a couple of dollars a day and you can show your ads to your most potential leads and they will think that you are kind of a big deal because they don’t know that you are showing you ads to just a couple of people.

By just spending 1$ a day, you can reach out to hundreds of potential leads every day and really mold their buying decision in your favor.

 

case study
We used retargeting ads for 1 of our clients to generate 578 Leads. They were not retargeting people coming to their landing pages via a search engine and other media.

When we overtook the project, the first thing which we did was to start retargeting. From day 1, they started getting 2-3 extra leads and we generated 578 leads in total on 2 months.

So what are you waiting for? Start your retargeting ads and crush your competitors today.