Is Your Instagram Bio – Making Your Selling Point?


“1st Impression is the Last Impression”

Well, I guess you all have heard of this. Pretty much does apply to the fact that Instagram is following it really die-heartedly.

So this is truer than ever on Social Media.

Instagram Bios is the only write-up section your audience or followers stumble across when they fall prey to your Instagram Profile.

Do you know what does that mean? It clearly means that your Bio is really Crucial. To a great extent, the Bio in your Instagram is going to decide whether or not the user is going to follow you or not or going to click on that link in your Bio?

Deadline- You need to have the most compelling and good Instagram Bio. Especially the people building Business or Brands on Instagram you really don’t want to take the risk not to have an outstanding Bio.


Fig. Why is it Important to have A Compelling Instagram BIO.

Why is It Important To Have A Good & Compelling Instagram Bio-

Bio is the only write-up section that can explain what you and your business is. Instagram does not give any other section where you can explain your Profile motive and agenda.

Now Remember- Instagram has a limited number of characters that you can use in the Bio. 150 Characters only. So make sure you perform all your circus in that little box.

It’s really important that you make the best use of that writing section and give the most value to the audience coming to your profile.

If you don’t do so you will lose a lot of followers, those followers who can build your business or brand.

The reason why I am writing this article on Bio is because many people on Instagram don’t know the importance of it and use it just so randomly. Little do they know that it has the power just like any write up on any blog or Facebook post sales copy.

By the end of this article, you will empower the power of writing and be able to frame a really compelling bio which will generate you followers which in turn will lift your business or brand.


Let’s Start-

1. Who are you? What do you do? What is Unique about you?

Fig. The 3 ‘W’- Who are You? What do you do? What is unique about you?

I guess this point is something that is understandable by the heading. Keeping in mind that it’s really important for your followers or audience to know who they are looking at and what is so Damn unique about you?

So just an example- “Hi, I’m May, I’m 22yrs old, I am a Choreographer by profession, and last year I won the famous show So Do You Think You Can Dance”.

I perfect proof of what you do and what is your profession and a social proof as to why you are unique.

For Example, have a look at Insane Marketer’s Instagram Profile.
They Have Who Are You- Insane Marketers
What Do You Do- Instagram Marketing
What Is Unique About You- They teach Instagram Hashtag Research  in the most unique way.

Have a Look Below at the red boxes in the image.
Fig. Insane Marketers BIO With the 3 ‘W’

Now have a Look at another example. Acebeaute

She is one of my clients from the Niches Lashes. She sells fake lashes.

Have a look at her bio in the red boxes in the image.

Fig. Acebeaute’s Bio With- What they do? What is unique about them?


2. Make your Selling point-


Fig.Selling Point??

You and your brand or company should have their selling point clear to themselves. Why I am saying this is because to need to have it clear that what is your main selling point then only can you tell and explain your audience or followers what your Instagram Profile will give them.

You need to just strike out and tell them “Hi this is what is really cool about me”

For Example- I am a choreographer and I want my dance classes entries walking in, so I will tell them “ I am a Professional Choreographer and own my own Dance Studio and I have Entries Open so HURRY”

So there I went ahead and made my selling point to my followers.

For Example- Have look at the profile of Brian. He has his selling point clear. He is telling his audience tat he helps startups and guides them.

Have a look below the red box.
screenshot_4Fig. Brain .D. Evan’s Instagram Profile With his Selling Point

3. Get Personal-

Connection! And Personalising will take your profile to a whole new level.


Fig. Connect Personally! Its Important.

If you connect personally and have a really good rapoo with your followers you will have a lot of retained audience.

Now you don’t have to get all candid by telling people after you passed out after getting drunk and what did your friends do to you.

Just try giving something to the people that they expect the least from you.

Have a look at Insane Marketers Bio- They have the Slaves to beer, It’s personal yet not too overboard.


Fig. Insane Marketer’s Bio with Personal Connecting Lines

4. Copy Test-

Spy your competitors and track down all that they are writing in their bios


Copy them and re-phrase them and try your bit. Now By copy, I don’t encourage you to go and copy paste your competitor’s bio. You need to see what they are writing and what are the trigger words used by them.

With tracking, you need to also keep testing and checking what is working best for you. Split test by creating 4-5 bio and check what bangs the best.


Well if you are among the people who find emojis cutesy and use them a lot, then welcome. Emojis do wonders in Instagram bios. It even sometimes used really well in the Bio give out more clear information than the write-up.


Fig. Emoji Fact.

An emoji may not say a hundred words but if the character used well it can sit really tight in users heads.

For example- finger pointing to the link and saying click here now.

Have a look at @lovingnotworking  This profile has used the emoji really carefully to convey here the message and it also is supporting the CTA.screenshot_10

Fig. @lovingnotworking has used the Emoji to Support the CTA. Nice Move!

6. Don’t Forget the CTA-

You created a profile on Instagram and you have all the audience coming in. But what do you want your audience to do?

What’s the point when you are posting all compelling product content? Or you want to send them to like your Facebook Page, Or Sign up for a newsletter or any other action which aligns with your marketing goals.

Lol don’t panic. I am still talking about a CTA in your Bio. Well, this is how the CTA plays the role.

You need to tell your audience what are they supposed to do. Be clear and ask your visitor to take an action.

For example-

Have a look at this CTA of Violet Voss they are asking you to visit their shop. This profile has used the emojis to suppirt their CTA.

Look at the SHOP HERE this is a CTA- Call To Action.

Some more examples have a look at the images below.


Fig. CTA in Action in a Bio

Another example is of  The Mordern Marketer. The CTA here is JOIN THE CLUB NOW. A very good and really apt CTA.


Fig. A really Good Bio By The Modern Marketers

7.Trackable Link in Your Bio-

There is only one place where you can put a link where you want to send your visitors and that is the ‘website’ box in your bio.

This is one of the frustrations that Instagram people are dealing with. Since it’s the only place to add a link you need to be really well aware of where is the traffic going and how will you track it.

Well, you can make sure that the link you put in your bio is actually leading the visitors to a proper landing page where you want to actually send them.

You can keep changing your link in accordance to your requirement. You can inform your audience by telling them in the post’s caption section.

When you create your compelling caption you can just simply tell them ‘Click the link in The Bio”

I hope you know what I mean by ‘Compelling Caption’- If you don’t then go check this article out now!


Of course, it is important to your audience to see who you are.

So, add your name. This is a pretty standard and common component to creating a profile .

Remember- “Your name and username are the only fields that Instagram considers in search queries.”

Bios have always been where people get all paranoid and mess it up. Follow the above points and you will do more than good.

Let me know if you need personal from me to help you frame your Bio.

Just comment below and I will be here.


How To Attract 50 Targeted Followers Daily On your Instagram Profile


Instagram- The King Of Engagement

Instagram now being the fastest growing social media platform, is becoming one of the most important marketing platforms for all the businesses and brands who are looking forward to generating leads or building their business on Instagram.

Instagram, the land of more than 500 million active monthly users and Engagement Rate of 2.3% Engagement Rate, surpassing Facebook at .2%

Instagram Engagement RateFig. Instagram Engagement Stats.


Instagram ain’t holding its horses!!

With All These Stats!

Still, Most Brands are drowning!

Why? The question is why are they drowning?

Most of the brands who are marketing on Instagram are doing it wrong.

But, I am not going to be the one take selfie or watch, while you drown.

People Now a days on social mediaFig. Selfie Time?- NO!

I have written this article to tell you about one of the most innovative and unique strategies of Instagram that made me personally Attract 50 Highly Targeted Follower PER DAY.

I am not going to just show you some case study or huge numbers like other people. I am actually going to show you step by step how I did it all.

So Guys, let’s get the ball rolling for your Instagram business profile!

Now listen up really carefully.

This strategy is no Game of Thrones suspense maker, it is a Simple yet, Tricky.

The trick is to get into your hashtags on Instagram, I hope you have your Hashtags Researched and ready, If not go ahead now and Research Your Hashtags For Your Business Profile Now.

Do it Now, So that you don’t miss out the benefits of your Instagram Research in the future and now.

So once you dive into your targeted hashtags you need to go and engage with the targeted audience.

Ok, now that sounds easy or a piece of a cake walk. But it is only easy if you follow the steps below well.

Now I said it’s a cake walk, but I didn’t say the cake didn’t have icing.

To get the best and most out of this strategy you need to do each step wisely and intelligently.

I am implementing this since years and now I can say I have a system which works best and gives the best results.

Just a heads up.

These steps have been made in the period of 2 years and have been tested over and over again.

These are steps which not only give you an average of 50 Highly Targeted  Followers Daily,  but it also helps you in building relation or a strong bond with our audience who eventually buy from you.

Steps To Get 50 Targeted Followers Daily-

Step 1: Researching Your Business Profile Keyword

Go to your Instagram Profile and search for the hashtags which define your business perfectly. By define, I mean the business keyword to your profile.

If you don’t know which hashtags to search or are clueless about your Instagram Business Keyword, then read this article first.

If you know your business Keyword then continue.

Fig. Search the hashtag in the Search Bar Of Instagram

For Example, I have a german shepherd profile and I see german shepherd products on this profile. So my business hashtag would be #germanshepherd because my market is around the people who own german shepherd or who are interested in german shepherd.

Other examples of my business hashtags for my german shepherd profile could be #gsd, #germanshepherdofinstagram, #germanshepherds

Look Below for more examples-

Fig: Some more examples of hashtags

Step 2: Discovering Content Under Your Business Keyword

Now click on the hashtag you just searched. Once you do that then you will be redirected to a page where you will see all the posts in which #germanshepherd has been tagged. You will notice 2 type of posts

  1. Top posts
  2. Most Recent posts

Fig. Top Posts and Most Recent in the highlighted Red Box

Step 3:

Start Liking the posts under the Most Recent section. Keeping a close look at the number of posts you are liking-

a) If your Instagram Business Profile has just started you should only start liking from 60-80 posts in an hour.
b) If your profile has a good amount of followers then you can like around 100-120 posts in an hour.

Example of an Irrelevant Post-

Have a look at the girl’s photo highlighted in RED in the image below.
It is an irrelevant and not at all related to my niche that is the german shepherd.

Fig. Above in the image, the Red Highlighted Box shows an Irrelevant Post.

Example of a Relevant Post-

Have a look at the image below you can see the highlighted red box in that you can see the german shepherds which is relevant to my niche.

Fig. Above in the image, the Red Highlighted Box shows a Relevant Post.

You also want to comment on the post you find really interesting.

But before you dive into Commenting on the posts, you need to keep Certain things in mind.

1. Don’t Sound or Look like a Bot or Automation Tool:

There are many bots and automation tools out there which people use on Instagram to comment on their behalf. You must have noticed that small comments like good, nice, lovely, beautiful etc are almost on each post on Instagram. These are automated posts and these does not carry any value either for you or for your audience. Most of the people are aware of that so you don’t want to fall under the categories of those tools.

You need to avoid sounding and commenting like those bots. You need to be real and personalized. Comment something which carries value for the profile on which you are commenting.

2. Type of comments you should use:

Second thing you need to do is that the comments that you post on your related posts need to be unique and personalized.

The Types of Comments you should use:

  1. Personalised
  2. Questions
  3. Compliments

You really want to be interested in the content you are commenting on. I insist on connecting and relationship builds through your comment because that is the reason you are going to get those followers. Also, a good relationship gets you sale, not random engagement.

Let me make this more clear to you, If I comment on your post in a personalized and connecting way then you are going to feel awesome. You might come back to my profile and if you find my content and profile interesting, you will follow me.

Again, make sure that your comments are connecting and interesting. You are in the fight of getting attention from your targeted audience and if you are not interesting enough then, believe me, they will never follow you.

Dos and DONT’s:

You need to be really careful when you are liking and commenting on the posts. You need to keep a track of the number of times you are doing it. If you are new to strategy then you want to keep the numbers very less.

In 1 hours try not to comment on more than 10 posts and like 80 posts and slowly with time you can increase this to liking 150 posts and commenting on 20 posts.

The reason why I am telling you to be careful with the number of times you like and comment is because usually Instagram starts detecting your activities and thinks you are trying to spam or you are using some bot. So, Instagram blocks your activity for a certain period of time which I bet no one likes. So be careful. Keep the limits in mind and Instagram will reward you.

Repeat this 10 times a day but again if you are just starting out then do this only for 8 times a day and then increase it gradually to 10 times a day.

Note: So if you repeat this 10 times a day then that mean that you will like on 1500 posts and comments on 200 posts. On an average, you engage with more than 1000 different profiles when you do this. SO what you actually did is that you grabbed the attention  of 1000 people who will come to see your profile and would follow you if they find you interesting.

Case Study-

Now I am going to show you one of my client’s sheet where I had done this hack and how I got results.

Below is the screenshot of the client that I did this Growth hack for. The niche was Cat.

Below I have added a screenshot my sheet in which I updated the follower’s increment while performing this strategy. I did this strategy for several months and helped her in getting thousands of followers. She had cat products and she wanted to attract people who own or are interested in cats.

So, I used hashtags which were related to ‘CAT’

Case Study of Instagram Like Comment StrategyFig. Report That I maintain while I performed this Strategy

I received an average of 40-50 followers every day and with this hack. My client attracted thousands of followers and got many sales out of it.

After all the data and stats of my Growth Hack, there will be a lot of questions that will arise in your mind like-

How will this strategy work on my profile?

Will this strategy block my account?

Will I actually get followers?

Let me hold your horses for you. This is a totally safe and organic strategy which has helped many of my clients, students, and readers. I have tested this for 2 years and I am continuously improving this strategy every day.

These are clients with a huge amount of digits in their business which they generate only from Instagram itself. So stay carefree and give this strategy a shot.
Let me know if you have any questions regarding any steps.

That will be all.

Let me know how does this hack work for you. Do reach out to me for any guidance.



Who would have thought that a rejected idea will become one of the most viral features of all major social media (excluding LinkedIn)?

In 2007, Messina proposed the idea of using hashtags to twitter. Folks at Twitter didn’t like the idea and rejected it. But, in October 2007, people started using hashtags in order to group similar minded people and since then the idea took off.

In 2009, twitter adopted the idea and started hyperlinking words with ‘#’ in the tweets. It went so viral that, till 2014, all the major social networks (excluding linkedIn) adopted the concept of hashtags.


If you have seen people using # in front of words (eg: #hashtags or #yourHashtag) on social media like twitter, facebook and Instagram then you know what hashtags are!

On social media, words with # are the way to group a topic together. Generally, the topic is related to the word used after #.

For Example: if you are using #NewYear in your Instagram Posts then your post of your profile is related to new year.


Note: I am discussing the idea behind the hashtags. But, most of the people on social media are using #hashtags in completely wrong manner.

That is why, below in this article, I have covered how to research and take out hashtags which actually matters to your business.

Hashtags are a way to find content, people, and discussion related to a specific topic. The reason behind its virality is that it connects your content to the targeted audience, even those, who are not connected to you on your Instagram profile. Think of each hashtag as a community, where people are discussing that topic.

For Example: If the hashtags are #germanshepherd then it is a community of the people who are somehow connected to german shepherd.

So, to spread their content to a larger audience, people use #hashtags.

FACT: Posts on Instagram with hashtags get higher engagement than posts without hashtags.


If you are someone who is still not using hashtags then you are leaving money on the table. People out there are finding content using hashtags. Creating communities, building business relationships and generating $$$$$$ out of it.


  1. People use hashtags to find content, people, and discussions.
  2. Hashtags give your content higher visibility.
  3. Bing, google, and yahoo has #hashtags searches in their algorithm. So, there are high chances that your content might get ranked on search engines for your hashtags
  4. Hashtags on Instagram also HELP YOUR FOLLOWERS to take action on your post. When your followers see hashtags, which interests them on your post then they stop and check the content of the post.
  5. High engagement posts might get on top-posts for the hashtags you attached in that post. You might also end up getting hundreds of new followers instantly.



  1. You can use hashtags to spy on your competitors. I use this all the time. I go on #instagrammarketing or #socialmedia marketing and I see what other people in my niche are posting. What strategies they applying.
  2. You can get ideas about what other people in your niche are posting. Hashtags are not just for engagements, they can be used to find and take out content as well. Once you start researching hashtags then you will find thousands of content which you can create for yourself.
  3. You can also search discussions and engage with your targeted audience. This will help you in building a community.

I always keep an eye on what my competitors in my hashtags are posting. This way I keep myself updated with the trends in my niche (i.e: Instagram Marketing).


I have seen this over and over that people are using hashtags but they are using them in the WRONG WAY. When you use a hashtags in your posts then you want your content to be reached to the RIGHT AUDIENCE.

I Repeat ‘When you use a hashtag in your posts then you want your content to be exposed to the RIGHT AUDIENCE.’

When I say the Right Audience then I mean audience who is interested in your product and could become your customer.


For Example- your business profile is on selling fake eyelashes, your hashtags should be #eyemakeup, lashes, lashesoftheday etc.

But if you’re using something random like #fashion, #makeup etc These are really broad and irrelevant hashtags which will get you wrong audience and expose your post or content to the people who are not entirely interested in eye lashes.

You should be specific about what hashtags you are using on your posts. Most of the people I see are using hashtags in completely wrong manner. That is why I created a method on Instagram to take out hashtags which actually matters to your business.

So hit Below the  Steps and Nail those Top 30 Hashtags for your Instagram Business Profile-


Identify your business and come up with a specific keyword(your niche) which can define your business.

For example:

If you sell german shepherd products online then ‘german shepherd’ is my keyword or niche.


Fig. My German Shepherd Business Profile


Step 2:

Open Excel or Google Sheet. I use google sheet because it is easy to access it on my all devices.

Change the name of the Sheet to ‘Hashtags Research’. Add these 6 heads to first row(image below)

  1. Main Keyword
  2. Posts
  3. List Search
  4. Related
  5. Final Hashtags

Next, add you main keyword in the first keyword in the way displayed below.



 Fig. Image of a Google Sheet That you need to Prepare. Watch out the Red High Lights.


Step 3

Once you created the sheet then go to search section of Instagram(mobile version) and search for the keyword you took out in the first step.

Touch on tags section just below the search bar to get the list of hashtags(image below).

For example I will search for ‘German Shepherd’.


Fig. Searching German Shepherd in the Instagram Search Bar.


Now, you will see a list of hashtags. Note down all the relevant tags in the sheet under the head of “LIST” .You don’t need to pick all of them.

NOTE: Pick only one which has the significant amount of posts (at least 10,000 posts).

In my case:



Fig. I have Copied The List From the Instagram Search to The Google Sheet.


Step 4 

Once you have noted down the hashtags then click on the hashtag you searched for. In my case, I will click on ‘#germanshepherd’.

Now, you will see all the post attached to the hashtag you just clicked on. You will also notice that Instagram will suggest you some related hashtags just above the top posts. Note all the new hashtags(non-repeated) in your sheet(image below) under the head ‘RELATED’.


Fig. Check Out the Related Hashtags in Red High Light.


If you scroll below, you will see a number of posts associated with that hashtags.Write that number in you sheet under ‘POSTS’ section (Image below).


Fig. Check out the Number Of Posts In that Searched Hashtag.


Note: In some cases, you might not see related hashtags. In that case, try another hashtag from the list.

Now you will have a list of hashtags which should look something like this.



Fig.  This is How your Sheet should Look like.


Step 5

Repeat Step 1 – Step 5 for all the new tags. Keep doing this and you will find many hashtags which are UNTAPPED and you can easily rank your posts in top posts for these hashtags.

All the searched hashtags are the hashtags which are actually relevant to your business.

Since you have the list of hashtags. So, now you want to finalize the hashtags you can use

  1. In your posts
  2. Spy on your competitors
  3. Research content
  4. Join Discussion
  5. Find Influencers

When I finished my research for #germanshepherd then I had 58 Hashtags which were relevant to my business. Now It was time to finalize 30 hashtags which I will regularly use in my posts.

For Reference, I am adding the link to the sheet on which I researched hashtags for German Shepherd.

Below are the criteria I use to take out my final list of hashtags.


Once you have the list then you want to remove all the useless hashtags from your post.

1. Make sure the hashtags you are using in your post are related to your posts and your business.

For example, if you are selling german shepherd products online then you should use hashtags like #germanshepherds, #germanshepherdofinstagram, #gsdove.

This way you will only attract the audience which matters to your brand. This audience will stay on your profile. They will engage and will buy from you.

2. This one is very important and I have seen that most of the people do this in the wrong way. Once you have your Hashtags Researched then you should make sure that you are not using very big and broad hashtags. For example, if you are selling german shepherd products and you use hashtags like #dog, #dogs then chances are that no one will see your post. #dogs have almost 24 million posts and if you use broad hashtags like this then your post will get obsolete in just a few minutes.

Not only this, you will also get many ghost/untargeted followers, who will neither engage with your content nor buy from you.

3. You should also avoid using very narrow hashtags. If your hashtags have less than 10,000 posts then you should avoid using it. Unless it is very specific to your brand/niche.

If nobody is using the hashtag you are attaching in your post then your content is not getting visible to anyone.

The best hashtags are the one which is in the neither too broad nor too narrow. Since, most of the people do not know which hashtags are right for them so, using this kind of hashtags will give you a lot of traction.

Take out 22-30 hashtags which fulfill the above criteria and start using them in your posts.

When I finished my research for #germanshepherd then I had 58 Hashtags which were relevant to my business. Now It was time to finalize Top 30 hashtags which I will regularly use in my posts.

Hope this 5 Step Process Of Instagram Hashtags Research Works wonders for you. Hope this was helpful to you. Let me know what more do you wish to see me write about.

Comment Below Now For Any Questions.


Top 5 Mind-Blowing Hacks To Nail The Best Caption


Instagram has it all!

Yes, it does. 2016 and Instagram and its viral news of user interface or multiple account usage. Instagram is now leading the Social Media train.

It is a visual platform and the best we all know. But what about the Caption that comes along with it.

If you are posting visuals, editing it and giving all your time in making it into a good and high-quality post, but don’t accompany it with a good and appropriate Caption. You are definitely losing a lot of targeted audience.

If you look at an image on Instagram while scrolling and take an interest in it and want to know what it is about, You look up. And Nothing. No Caption. So Period. I move on scrolling.

Captioning your image is equally important.

I will be giving you the 5 Most Mind-Blowing Hacks to create Instagram Captions.

This article will really get you changes in your Engagement.

Top 5 Hacks To Nail The Best Caption On Instagram-

1.Tell A Story-

It’s not important that your most attractive and high-quality posts will get you all the engagement and double tap to like it.
Keeping in mind we do use the caption on daily bases while posting on Instagram. Business profile or personal all profiles put captions.
A picture may be worth a thousand words, but it doesn’t mean that you can’t enrich your Instagram followers’ experience by telling the story behind your photo. After all, Instagram didn’t start out as a channel for professional photographers.
If your caption text has storytelling value, then any hashtags or emoji you add don’t look quite so distracting.

2.Ask A Question-

Do you think Instagram will generate money for you?
Ahh!! where should I comment about that?
Yes, asking a question in your caption is the best key to increasing your engagement. You will be answered in your comment section. So indirectly you will be increasing your engagement.

3.Think Before You Link-

This is simple. Instagram, as we know, does not have the link system in its app. It is available only in the Bio or the Website section.
So telling people to see your Bio and telling them to go somewhere is a risky task.
You need to know what are you making your audience do. If you are linking valuable stuff. Is your motive going to be solved if one clicks and goes to your required landing page?
It is important to think and link because you are sending your audience somewhere, from where one can deviate and go somewhere else so your posts lost its engagement and your motive was not solved because you did not link carefully.

So think and link.

4.Eye Sore Hashtags-

Going overboard with hashtags in your Instagram caption can also be an eyesore for your followers’ feeds.
You don’t want the excessive blue text to take away from your photo. Trust me it does take away.
This is one practice that many users have found effective is placing spaces or smaller characters, such as an asterisk or a period, to place the hashtags below the fold in the original caption, or even placing the hashtags in a separate comment.
You can try any part which works well for you.

5.Experiment With Emoji Hashtags-

Yes!! emoji hashtags are real on Instagram so use and experiment with the perfect set of emoji in your captions.
It’s fun and really cool to compile it in your caption it keeps the interest of readers and leaves them amazed in the most experimented way you have used them.

These are 5 most proven methods to optimise your Instagram Caption and do wonders in engaging with your followers and audience.

Try all out and let me know what is the best one that works for you.

How To Use Pinch To Zoom Feature For Your Instagram Marketing


2016 has been a big change for Instagram. A lot of awesome updates has been rolled out, and it seems they are coming with more every week.

So after they rolled out Instagram Stories, they just introduced pinch to zoom feature for Images and Videos. Now the user will have the capability to zoom in the photos and videos in the Instagram app.

This is what Instagram Said on their Account:
“Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt. Over the past six months, you’ve seen many exciting changes come to Instagram, from a new icon to longer videos and even a new way to share everyday moments with Instagram Stories. And as things change, we’re still focused on improving the core parts of Instagram. Zoom is available today for Instagram on iOS. Zoom will be available on Android in the coming weeks.”

This is one of the features which has been most requested on Instagram and finally people can access it.

Below is the video of how to use pinch to zoom on Instagram (by Petapixel):

Instagram images are uploaded at 1080px width, and it has a zooming limit.
If you are an iOS user, then you can start using this feature from today and for Android users, you will have to wait for few weeks.

How can you use this feature to market and gain attention?

Pinch to Zoom on Instagram can be a very handy feature when it comes to marketing.

Since this is a new feature so users will love to interact with posts which requests pinch to zoom. Using it right now will give you:

  • Extra Exposure
  • Improve Engagement

So here are some tactics on how you can use this feature to get attention of your users:

Start Using #zoom or #instazoom in your posts.

Just after Instagram rolled out this feature, people started using #zoom and #instazoom in their posts. #zoom has more than 1 million posts, and it got viral after this update. SO if you use this hashtags then people will respond and will zoom your posts/video.

1. Hide your message

Hide your message in your image and ask your followers to zoom it if they want to see this. eCommerce brands can use this to their advantage. They can hide coupon codes in the image and their followers to zoom to get the discount on their products.

2. Create Hype for new products

If you are planning to launch a new product, then you can use this feature to give your followers goosebumps. Ask your user to zoom your photos to have the first glimpse of your products.

3. Show multiple products

If you are into eCommerce, then you can upload various products together and then ask your users to zoom and have a closer view of all of your store product. This is a real fun way to show your products to your followers.

4. Run contest

Hide question or puzzles in your images and your followers to answers all the question or solve all the puzzles. Followers who will solve all of the first will get a prize.

Below are eight brands who are doing well with Instagram Pinch to Zoom.


1. Reyka Vodka

Reyka Vodka has used it very wisely. When you zoom the image, then you will Map of Iceland reveals most famous landmarks.


🔎 🔎 to see how Iceland packs a lot in a small country. #instazoom

A photo posted by Reyka Vodka (@reyka_vodka) on


2. Planet Fitness

Planet Fitness have put the image of Magnifying glass and wrote a message on it. They have also used #instazoom in their caption.


…For one day you may realize they were big things. 🔎 #InstaZoom #MondayMotivation

A photo posted by Planet Fitness (@planetfitness) on


3. Ford Argentina

Ford Argentina posted a catalogue of cars. You can see the description of calls when you zoom and see each and every car.


4. Boutique For A Week

Boutiqueforaweek has put a message about the contest which they will conduct. They have used the zoom feature to create hype in their audience. They have mentioned the zooming can get their audience an early shopping pass.


5. The Cheeze cake factory

The Cheeze cake factory has turned the zoom feature into a game. They have put a cake twice in the image, and their followers have to identify and name it.


A cheesecake so nice, we put it here twice! Zoom in and find which cheesecake appears twice in our picture. Can you name it? 🔎

A photo posted by The Cheesecake Factory (@cheesecakefactory) on


6. Angietribecatbs

Angietribecatbs in their post are asking their followers to zoom and find out what is written in their post.


7. Noosa Yogurt

Noosa Yogurt has hidden a message and which can be seen when their followers pinch and zoom the post.


What do cows say when they play hide-and-seek? Hint: pinch and zoom to find out.

A photo posted by noosa yoghurt (@noosayoghurt) on


8. Lime-A-Rita

Bud Lite has use zoom feature to create awareness and hype about their new product. Their caption is ‘Our new flavour is just a pinch away,’ this call to action encouraged the user to zoom and have a closer view of the new product.

Are you #MargaReady? Our new flavor is just a pinch away. Zoom in and find out what it is.

A photo posted by Lime-A-Rita (@lime_a_rita) on


Let us know how do you plan to use this feature in your business?